Collection 808 — Editorial I
01 / Campaign
Contemporary Luxury — Collection 808
Quiet
Presence.
Leroni Ballé begins with a controlled first chapter: heavyweight silhouettes, reduced typography and a visual world built around restraint rather than noise.
The House
Luxury without noise.
Leroni Ballé is conceived as a modern wardrobe for people who value weight, proportion and tactile quality over loud decoration. Collection 808 introduces the house language through a tightly edited group of core pieces and one stronger typographic statement.
Collection 808
Four pieces.
One language.
The opening assortment stays intentionally small: two hoodies, one crewneck and one heavyweight tee. 808 remains the collection name — not a print requirement on the garments.
01 / Hero Piece
Signature Hoodie — Black
Reduced front branding with the option of a stronger typographic back treatment. Oversized, heavyweight and deliberately dark.
02 / Core Piece
Signature Hoodie — Natural
The quieter counterpart: warm off-white, minimal front signature and a clean back. Designed to feel expensive before any graphic is noticed.
03 / Core Piece
Signature Crewneck — Grey
Soft heather grey with small centered typography. A restrained everyday piece that carries the house identity through fit and weight.
04 / Entry Piece
Signature Tee — White
Heavyweight oversized tee with a small front signature. The lowest-barrier entry into Collection 808 without looking like merch.
Design Principle
Recognizable without becoming loud.
Front branding stays small and controlled. Collection 808 can carry one stronger back treatment, but the identity should come from silhouette, material and proportion first.
01
Weight
Substantial fabrics create drape and presence before graphics are considered.
02
Proportion
Oversized width, dropped shoulders and controlled length form the visual signature.
03
Restraint
No founding-year messaging and no unnecessary collection numbering on the garments.
Campaign Preview
The product inside a world.
Campaign Study I
Typography as a controlled statement.
Campaign Study II
The silhouette remains the first impression.
Private Access
Enter before the release.
Join for first access to Collection 808, sample updates and the opening release.